3D Challenge
To create a 3D illustration for a magazine cover with SEO rich titles and subheads, either for Wired or Fast Company magazines.
Objective
I decided the magazine cover would be about how fast-food chains switching to plant-based burgers are reducing greenhouse gas emissions.
Since I was using a 3D program to design the magazine cover, I wanted to create something that could only be seen in the 3D world and not be imaginable in the real world.
Design Strategy
When I first began sketching out my concepts, I tried using a character for the main subject of the cover. However, nothing was landing with these ideas, and I decided to go a completely different route and use typography for the cover.
Then I created a list of SEO rich keywords that I used in my H1 and H2’s in order to generate more views for the magazine cover. I selected these words because they are common terms that people use to search for on their phones.
- Greenhouse
- Gas Emissions
- Fast Food
- Burgers
- Natural Resources
- Consumption
Execution
After I decided on using typography, I created a potted plant that would spell out the words “fast food”. Once I had the plant completed, I added burgers and the Earth to further drive the topic of plant-based burgers reducing greenhouse gas emissions.
Behind The Scenes
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